USER EXPERIENCE TO BE A RANKING FACTOR BY 2021, PROMISES GOOGLE
Google recently announced a new initiative known as “Web Vitals”. This initiative has been created to help websites know and improve their important user experience metrics. If this comes off as fairly new to you, we suggest you to first read that update.
With just a few weeks of sharing the news, the search engine giant released yet another information-packed announcement explaining users about how they would be incorporating these user experience metrics into the upcoming algorithm update, planned to be out in 2021, and their factor on the page level.
Read how Google plans to calculate these user experience metrics factors in the future:
“We’re combining the signals derived from Core Web Vitals with our existing Search signals for page experience, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines, to provide a holistic picture of page experience. Because we continue to work on identifying and measuring aspects of page experience, we plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure.”
Google also has its focus on making sure websites do not have features that annoy users. Here is an example of how certain referenced buttons shift and lead to accidental clicks:
AMP will no longer be a ‘Top Stories’ requirement
Google also revealed that user experience will become such an essential factor that the ‘Top Stories’ carousel will not be limited to just AMP Pages. Rather, there will be more attention on pages with great experience metrics as explained in the Web Vitals Initiative:
“As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility. Google continues to support AMP and will continue to link to AMP pages when available. We’ve also updated our developer tools to help site owners optimize their page experience.”
Several studies have proved that better user experience can boost your conversions as well as overall rankings. So get ready to welcome the new update that will revolutionize ranking factors for websites.
As always, if you are looking to revamp your website as per the latest and upcoming Google guidelines, you can get in touch with us for assistance.